CoCaLo Blog

From Cute to Couture

We are continuously asking parents about how they feel about the child’s nursery in their home and we are asking our retail partners about what current and future parents ask for when they visit their local store. What do they like and what would they like to see done differently? In recent months we’ve sensed a shifting attitude among parents, which is now being mirrored by retailers, both independents and chains. To confirm or dismiss anecdotal evidence, we engaged Harris Interactive, an independent research organization, to conduct a scientific poll.

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